This new Bruins commercial is pretty douchey

 

I don’t know why but I hate the fact that kick boxing and MMA training are involved in this video.  As a matter of fact, I feel like MMA and kick boxing are too involved in everything these days.  We all know Thornton is a bad ass guy who obviously kicks the piss out of his opponents in fights, so why drive that aspect of him into the ground?  My idea would be to keep it simple, have Thornton sitting there in a dark room sharpening his skates with captions below the picture reading, “Bruins”. Simple?yes…Goosebump City?yes…slightly arousal? Definitely.

So that’s one idea. The other idea would be to video tape Thornton before a pre-game meal. I’m guessing it would be pretty frightening.

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